As a skincare expert, I have seen a significant shift in the industry towards using natural ingredients in skincare products. Consumers are now more conscious about what they put on their skin and are actively seeking out products that are free from harmful chemicals and toxins. This trend can be attributed to the growing awareness of the negative impact of synthetic ingredients on both our skin and the environment. With the rise of social media and influencer marketing, more people are inspired to make their own skincare products using only natural ingredients.

Helen Max
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With a deep understanding of the beauty industry, I specialise in creating high-impact SEO strategies that help brands stand out in competitive markets.At iDigitGroup, I work closely with aesthetic clinics, skincare brands, and beauty professionals to enhance their online visibility and drive sustainable growth.
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